A trade webshop for 1,100+ lines, run from the same system as the warehouse
A UK dessert ingredients wholesaler runs its trade counter, warehouse, purchasing, accounts and a trade-only webshop on a single Odoo, with online sales channels feeding the same stock.
Food wholesale · Sheffield, United Kingdom
DWS supplies dessert parlours, cafés and restaurants with brands such as Monin and Callebaut alongside its own range. Orders came in by phone, at the trade counter and through several online channels, each with its own stock and price list.
The business needed trade customers to order online at their own prices, by the box, with stock that was always right, and wanted imported goods costed properly so margins could be trusted.
The solution
Trade-only webshop
An Odoo eCommerce site where logged-in trade customers order by the box at box prices, pay by card or on account, and one login can manage several businesses.
Trade counter
Odoo Point of Sale with packaging price lists, discounts and refunds, and lot numbers assigned automatically for traceability.
Imports and purchasing
Landed costs added straight from the purchase order, and supplier bills in other currencies handled correctly.
Every channel, one stock
WooCommerce and TikTok Shop orders flowing into the same Odoo stock and accounts, with access for outside systems kept tightly limited.
Export ready
Export invoices and packing lists with customs details.
- Trade customers order online whenever it suits them, and the team spends less time taking orders by phone.
- One stock figure for the counter, the warehouse and every online channel.
- Margins based on the true landed cost of imported goods.
- A modern website that shows the full range to new trade customers.
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